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Advertisers the world over have proved that sex sells and the internet is no different.So entrepreneurs will no doubt be falling over their enormous wallets to get their hands on the latest domain name sale – sex.com.
Back in 2006, New Jersey lenders DOM Partners LLC purchased the name for a figure reputed to be in the region of $14 million.
But now it is returning to auction and, as the subject of a number of lawsuits as well as two books, sex.com is likely to make a tidy profit.
According to attorney Charles Carreon, author of The Sex.com Chronicles, the site was, at one time, making $15,000 per day.
Anyone looking to take advantage of the most sought-after domain name on the world wide web will need deep pockets, however.
Richard Maltz, auctioneer at Maltz Auction, told Reuters: "We don't know who's serious and who's not, but prospective bidders need a $1 million certified check. It should be interesting."
Sex.com is due to be auctioned on March 18 in New York.
And remember, the bidding only starts at $1 million.
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