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For many of us the transfer tattoo will bring back memories of Disney characters proudly displayed to playground pals. But these days they have become a fashion must-have (although they are just a tad more classy than we remember them).
Onlookers may have been perturbed by model Daisy Lowe's chain style body art as she flashed her shapely thigh.
The 20-year-old, however, has simply succumbed to the transfer tattoo trend inspired by Karl Lagerfeld's September Chanel show.
At the barnyard-style catwalk show, models were seen wearing chain or pearl designs on wrists, thighs and necks, avoiding the need for any actual jewellery.
And Chanel has even given it a name – "decalomania". The label explains: "Both modern and poetic, they cleverly recall the emblematic codes of Chanel.
"Chains interlaced with leather wrap around wrists or form an elegant garter.
"Behind a leg, a bouquet of wildflowers adds a bucolic touch. As for the pearls, they adorn the skin with subtle radiance in a chromatic unison of black and skin."
Crikey... the transfer has certainly moved on since we were kids.
While the catwalk models had their tattoos hand-painted by make-up artist Peter Philips, a collection of transfers inspired by his designs is set to be launched this spring.
Available exclusively at Selfridges and Chanel stores, the 55-piece sets will retail at £49 and are the first high-end "beauty branding" product to go on sale.
Selfridges' beauty director David Walker-Smith told the Daily Mail: "Chanel tattoos will be on every beauty queen's lust list. Body art is a big trend for 2010 and we predict a waiting list frenzy."
Even better, you won't be left with a 'so last year' ink embarrassment.
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