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It seems an unusual move given the current upward trend for plus-size models, but department store Selfridges has provoked anger by dropping its range for larger ladies.

The retailer will no longer offer the Marina Rinaldi range, with sizes from 14 to 26, and the plus-size selection has already been removed to make way for slimmer lines.

That means that the largest size available on the Selfridges racks is a size 16 (though the odd size 18 can still be found).

Anita Barr, Director of Womenswear at the store, told the Daily Mail: "It's true we no longer stock Marina Rinaldi, however Selfridges is constantly updating its brand mix.

"This is also reflected in the sizing we offer. At present customers can find sizes up to a UK 18 in store."

But the move seems against the general feelings of both the public and rival retailers.

Marks and Spencer now stock a size 14 as their standard, both Topshop and Kookai have made efforts to accommodate larger sizes and department stores Debenhams and John Lewis both stock a maximum size 24.

Shopper Karen Segal, told the Mail: "I am a size 22 and I loved Selfridges' plus size collection at Marina Rinaldi.

"But they closed it down. I was told they wanted to change their image. They are saying plus size clothing doesn't fit their image – and therefore neither do I."

It could be a mistake by Selfridges. Though it may not fit their 'image', Selfridges will no doubt have alienated a large proportion of female shoppers.