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While most of us would associate the New Year with dieting resolutions, new research has revealed that many women will be vowing to shed a few pounds before the festive season even begins.And they're starting today. According to the study, carried out by British Lion eggs, six out of ten women will be looking to lose weight in order to get into all those glamorous party dresses they've bought.
The study revealed that around 58 per cent of women are looking to slim down and tone up for the office Christmas party, but while 71 per cent plan on a healthy diet to achieve it, almost one in ten are relying on missing a meal to help them.
A spokesman for British Lion eggs, told the Daily Mail: "The Christmas party has become one of the biggest events of the year, and for many, it's an ideal time to impress a male colleague to be the envy of your female workmates.
"So while January is well-known to be the time Brits detox to try to undo the Christmas indulgence, this study shows that women are also dieting in the run-up to the festive season as well.
"But simply cutting food out won't work. The best way to lose weight is to eat sensibly and have three balanced meals a day, particularly breakfast."
The average target is a weight loss of 10lbs and 14 per cent of women admitted that they buy their party outfit in a size too small in the hope that it will steel their dieting resolve.
But it seems we'll never learn... more than half of those have had to return to the shops for an emergency outfit after failing to the lose the weight in time.
